Research into Similar Products: Contents Page Analysis

This is an annotated Contents page of a NME magazine where I have analysed the layout, the photography and the colour scheme, all of which come together for a successful contents page.

Layout:

The NME masthead has continued onto the top of the contents page. This is to ensure the reader is reminded of the magazine they are reading, this is done by the editor to keep their brand in the readers mind so they are likely to pick it up again if they enjoy the contents. Only one image is used on the contents page, but it is large so it is a clear focus for the reader. This will lead them to want to read the feature on that band. Separate clear sections have been used by NME with clear headings. This is to help the reader find the feature that they want to read. The section headings are bold on the page - the font is in white on a black background which is different to the rest of the writing on the page, this helps it stand out. The date is again used on the contents page, so the reader can look back later and see when the stories were from. 

Photography: 

The main image is of what looks like a band performing on the stage. It shows a main singer with a guitarist in the background. This image suggests to the reader that they perform live, meaning they could become interested in finding out if they can watch them live at a venue near them. The use of the image highlights the look of the band, offering a insight into the genre of their music. This further gains interest for the artist as the reader will want to read and find out more.

Colour:

The colour scheme used it very traditional to the NME magazine, it also carries on from the front cover. The colours used are red, black, white creating a house style, adding a professional look. This is because it shows that the editors know what they are doing. The use of the three colours also adds coherence. Sections of red have been used in sections of the contents page to make certain things stand out more. For example the page number of the main article about the artist and the exclusive article on page 59.