Monday, 28 November 2016

Research into Potential Target Audience: Target Audience Research Data Analysis



Here is my analysed results from questionnaire that I asked 15 people to complete today. I tried to get a equal split of ages and genders, this way I could get a wide range of opinions and views. I took each question and analysed them one by one. The questions which gave answers to be chosen I put the results into a pie chart by using the date from the questionnaire. With the other answers I have looked through the answers and selected the best few options.

  1. Which colour scheme best reflects the pop genre? - There was a pretty close split for this question between colour scheme 1 and colour scheme 2. It was only one person that chose colour scheme 2. I personally like this colour scheme to begin with, as I mentioned in my previous post < http://caitlynwilliamsas.blogspot.co.uk/2016/11/drafting-and-planning-colour-scheme_13.html  > However colour scheme 1 has begun to grow on me and now has the most potential to represent a pop genre magazine. So because of this I am going to do some further research on colour schemes, to make sure I have to right colour scheme for my ethos. 
  2. Which name best reflects the identity of a pop artist? The answer with highest percentage was 'Pearl Rey' which was my favourite generated name as mentioned in a previous blog post <http://caitlynwilliamsas.blogspot.co.uk/2016/11/drafting-and-planning-artists-names_7.html > The next best names were 'Katie Isle' and 'Jody Ocean' both at 20%. I think following this result Pearl Rey will be the name I will use. This is because not only do I think is suits a pop artist but so does the audience I asked. 
  3. What would you like to see a pop magazine? called? I got a lot of varied answers for this. I will use the answers I got to form a suitable magazine name. By doing this I am able to take inspiration but also have my own in put 
  4. Does the pop genre and country genre work well together? For this question I asked yes and no and also asked for a justification. The repeated answer i got was yes, one person said " It would work as a good combination." This was due to the fact there is already artists whoa re bridging the gap between the top genres already, for example Dolly Parton and Miley Cyrus who I had previously researched <http://caitlynwilliamsas.blogspot.co.uk/2016/10/research-into-similar-products-genre_15.html> . However those who said no, did be live they were polar opposites so it is important that if i continue with my plan to put the two genres together that i do it right. 
  5. How many images would you like to see on the front cover of a pop magazine? This question is pretty straightforward. Most people gave to same answer of 1, 2 or 3 images on the cover. From my research I have found that it is common in some pop magazine to have more than one image, maybe showing an artist separate to the main cover star. 
  6. What would you like to see more a new Boy Band, Girl Band or a mixed group in a pop magazine? There was a close draw for this question. The audience believed it would be good to see a new girl band, as magazines are often full of boy bands predominately. I agree with this totally as my research showed that there was more boy bands in the charts than girl bands. Despite the result and the research into the little number of girl groups, i think a mixed group would be best to feature in my magazine as they would be able to offer more appeal to both sexes.
  7. Can you give any suggestions for the name of a new band? Just like question 3 I have chose the best answers to select from and work from as I move forward. 
  8. Is direct mode of address something that is important on the front cover of a magazine and on a double page spread? With this question I found that most people didn't know what direct mode of address was despite me highlighting it was about eye contact. I maybe could have explained it in a different way on the sheet. But once I had explained it people began to notice it more than they maybe would have done before. The most answer yes to it beginning important so for my magazine it is critical that i use it. 
  9. On the double page spread where would you like to see the main image on?Most people said they would like to see the image over the two pages. This means the writing would fit around the image in the centre. This looks great aesthetically, from the research of magazines I have done previously.
  10. How many stories would you expect to see in a pop magazine? People gave answers in the range of 9 to 18, which is good as different magazine have different numbers. The range I was given is reasonable and helps me know i need to do some further research on other magazines content number.
  11. Would you buy a pop magazine personally? The most said yes to this question. Meaning that the data I have collected is even more crucial as it is from people who are used to reading pop magazines. When it came to people say no they said because of there expense and lack of originality. I want to avoid this by putting on a reasonable price and including more original content that is personal. 
  12. How often would you expect to see a pop magazine published? There was a 40%, 27% and 33% divide showing people had different opinions. However monthly came out on top with 40% was monthly. I think this is the best option. as readers would more likely have the money saved to buy an issue each monthly rather than weekly or fortnightly. This would mean they would more and likely than buy it frequently.


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